First announced: The EU AI Act was adopted in 2024. Transparency obligations under Article 50 apply from August 2, 2026.
Submitted by: NYBACS Compliance Desk
What changed
Certain AI systems must disclose when people are interacting with AI. Providers and deployers may also need to mark or label AI-generated or manipulated content, including certain deepfakes.
Who’s affected
Businesses providing or using customer-facing AI tools, chatbots, synthetic media systems, and AI-generated content for EU users.
Immediate actions
- Inventory AI systems and use cases involving EU users.
- Determine whether Article 50 disclosure or content-marking rules apply.
- Review vendor terms and assign responsibility for notices and labels.
- Document the assessment and update it when systems or uses change.
Practical note & timeline
Article 50 transparency obligations apply from August 2, 2026. Requirements depend on the system and the organisation’s role.
Source: https://digital-strategy.ec.europa.eu/en/policies/guidelines-ai-transparency-obligations
